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W.M. Durham Associates LLC

2010 Raymond Diehl Rd., Ste. 102

Tallahassee, FL 32308

Ph:  850-385-3578

Toll Free:  800-396-3420

Fax::  800-372-3220

Email:  info@wmdallc.com

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W.M. Durham Associates LLC is an independent financial services firm that creates retirement strategies using a variety of investment and insurance products.  Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Any references to protection benefits or lifetime income generally refer to fixed insurance products, never securities or investment products. Insurance and annuity product guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company.  WM Durham Associates LLC nor any of its employees provide legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.


W.M. Durham Associates LLC is not affiliated with or endorsed by any government agency, including the Florida Retirement System (FRS).

All material should be regarded as general information.​​

2019 W.M. Durham Associates LLC


Only a generation or two ago, the template for learning and career success was fixed. You spent your childhood, adolescence, and young adult years in school, and when your education ended in your twenties, you were ready to spend decades in a well-paying career. Now, the model has changed. Many of us are learning in mid-life, with both present and future jobs in mind, and the more we learn how to learn, the easier it becomes to acquire knowledge.


Ben Franklin once wrote that “an investment in knowledge pays the best interest.”  So, perhaps it is not surprising that some of the most noted CEOs and entrepreneurs (Bill Gates and Warren Buffett, for example) carve time out of their busy schedules to read – in an information-centered economy, they recognize that knowledge may be the most-valuable currency. One potentially efficient way to pick up more knowledge is to abide by the 5-hour rule: dedicating an hour of each weekday, or simply five hours per week, to reading and learning, whether it pertains to your career field or other subjects. That ongoing commitment may make you a better “generalist” as well as a “specialist,” and it could also open doors to new career and social opportunities.